Live and Work in Maine is a statewide initiative focused on attracting and retaining talent by presenting Maine as both a compelling career destination and a place of exceptional quality of life. As the initiative continued to grow its reach and partnerships, its digital platforms needed to more fully support recruitment, storytelling, and long-term engagement.
The opportunity was to reimagine Live and Work in Maine’s website and job board as clear, inviting tools that could serve job seekers, employers, and partners alike, while reinforcing the initiative’s dual message of professional opportunity and lifestyle appeal.
We partnered with Live and Work in Maine leadership to understand recruitment goals, audience needs, and the realities of maintaining a statewide platform. The website and job board were redesigned to prioritize clarity, performance, and mobile responsiveness, while integrated messaging highlighted Maine’s balance of career opportunity and quality of life. SEO improvements supported greater visibility for workforce-related searches, and streamlined user pathways made it easier for candidates to explore opportunities and connect with employers as the initiative continued to grow.
The redesigned platform brings together recruitment tools and storytelling in a cohesive digital experience. Clear navigation, improved performance, and integrated messaging help job seekers explore opportunities while giving employers a more effective way to connect with potential candidates.
The job board was designed as a central, scalable tool that could grow alongside Live and Work in Maine’s expanding network of employers and partners.
The updated website and job board strengthened engagement from both job seekers and employers, supporting recruitment efforts across the state. Improved usability and performance helped position the platform as a more effective workforce development tool, while the scalable digital foundation allows new campaigns and partnerships to build on a stable, long-term system.
