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The path to
conserving a million acres
Website design
Ad strategy & management
Content creative direction

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The wilderness of the Sebago Lake region is a treasure. It provides a home for Maine’s iconic wildlife, recreation and tranquility for locals and visitors, and helps make Maine’s drinking water some of the best in the country. Loon Echo Land Trust stewards 9,250 acres of publicly accessible land and another 10,200 acres of private easements that help this unique area of Maine keep its character.

Building a Community of Supporters

Loon Echo’s goals are to build a community of supporters, converting one-time trail users and site visitors into partners who are invested in preserving the area’s natural abundance, and to keep the land not just as a pristine thing to look at but a resource that’s used and enjoyed by the people who live in or visit the region.

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Guided Exploration,
Meaningful Navigation

In addition to its primary content for anyone who uses the land, the site also contains lots of well-organized information for people who might have the means to make a larger donation or who might want to create an easement on property they own within Loon Echo’s range.

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Upon completing the site, we also have organized and are managing a Google Ads campaign, using a grant to help them leverage up to $10,000 in free advertising every month. This allows for a much broader reach to spread the word about land trusts on a national level, as well as reaching many more users searching on Google to find outdoor recreation or land conservation efforts in the area.