Loon Echo Land Trust stewards over 19,000 acres of conserved land and easements in the Sebago Lake region, supporting wildlife habitat, outdoor recreation, and drinking water quality. As the organization continued to expand its conservation work and public engagement, its digital platforms needed to support a growing and increasingly diverse audience.
The opportunity was to create a website that could serve trail users, donors, and landowners alike, while strengthening Loon Echo’s ability to communicate the value of conservation and build long-term community support.
We worked with the Loon Echo team to understand their audiences, conservation priorities, and long-term goals. The website was designed to balance inspiration with clarity, supporting trail users, donors, and landowners through intuitive navigation and clear pathways for engagement.
A visual and content system centered on place, stewardship, and community connection was paired with immersive photography and storytelling. Targeted advertising strategy supported broader visibility, while accessibility and long-term content management remained central throughout the project.
The redesigned website combines clear navigation with immersive visuals of the Sebago Lake region. Content guides users naturally from exploration to engagement, whether that means donating, learning about easements, or getting involved with Loon Echo’s programs.
The new website provided Loon Echo Land Trust with a flexible digital foundation that better supports fundraising, landowner outreach, and public engagement. By addressing the needs of multiple audiences, the site strengthened the organization’s ability to build long-term support for conservation across the region.
