The Mount Washington Valley is a long-established tourism destination with a diverse year-round community and more than 640 member businesses.
In 2020, the Chamber saw an opportunity to reassess how its digital presence could better serve visitors, locals, and members during a period of rapid change.
The goal was to create a platform that could promote visitation, support local businesses, and reinforce the Chamber’s commitment to sustainable tourism and community stewardship.
We partnered with the Chamber to reframe the website as an audience-driven platform rather than a static promotional tool. The work began with developing user profiles to better understand the needs of visitors, locals, and member businesses, which informed content structure and navigation decisions. Robust search and filtering tools were designed to support member visibility, while dynamic, experience-based content and integrated video storytelling helped convey the character of the Valley across all seasons.
The redesigned site balances functional discovery with immersive storytelling. Visitors can easily find businesses and services while exploring curated experiences that highlight the Valley across all seasons.
Rather than one-size-fits-all copy on static pages, the site features dynamic articles on curated experiences for every type of visitor, and a new immersive section lets users get inspired by experiencing the region in every season, using engaging, first-person visuals.
The website provided the Chamber with a scalable digital platform capable of serving a large and diverse membership base. By combining discoverability with experience-driven content, the site strengthened support for local businesses and reinforced the Valley’s identity as a year-round destination rooted in sustainability.
